It’s pretty clear to most online course creators that email marketing is critical to course sales and success.  You just have to search Quora and other forums to find disgruntled Udemy instructors who thought that simply putting their course on Udemy would bring in the income.  And it’s clear from our recent instructor survey that marketing and promoting a course is a real challenge for online instructors.

Online training courses have become a defacto tool for growing almost any personal business. This is certainly for professionals who work in a field or who have a profession which lends itself naturally to “training”.  Examples include author/writers, motivational speakers, in-person corporate trainers, certification experts, HR trainers, coaches, industry experts, and more. 

You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around.  The concept applies to just about every online (and offline for that matter) business today.  So you can probably guess that it’s pretty important to your online course sales. 

But do you know how to execute a sales funnel?

In a recent blog we provided 6 tips for marketing your online course.  In that article we mentioned that in our 2019 instructor survey online course marketing and promotion was one of the most frequently cited challenges by instructors.  As a continuation of our coverage of the most basic steps you can take to market your online course, we have included four more online course marketing strategies in this article. 

In our 2019 online instructor survey responses one of the biggest challenges cited by online teachers was the promotion of their online courses to increase sales. Many are left scratching their heads on How To Market An Online Course. In this article, we present 6 very straightforward things Udemy instructors should be doing to promote their online course on Udemy. No fancy click funnel strategies here, just a reminder of some basic but necessary steps to take set the foundation for growing your course sales.  These tips will focus specifically on the Udemy platform, but they can also be applied to marketing other online courses. Here we will teach you how to market your online course.