How are you feeling about the size of your online course audience? Maybe you just uploaded a course in the run up to Black Friday your audience is zero right now. Maybe your audience is just not big enough and not growing to your satisfaction. Maybe you are selling a few courses but wish sales were more consistent or would propel you to the next level of “edupreneurship”.
An “eduprenuer” is exactly what the word conveys – it’s what you get when you cross an entrepreneur with the education industry. This concept has been around for at least a couple of decades. It used to refer mainly to trained professional teachers and educators who “branched out” in their work by creating side businesses such as speaking engagements, publishing, training, consulting and so forth.
Udemy sale season is on the horizon. Towards the end of October, typically Udemy course sales start to pick up a little. Udemy sometimes runs a “course creation” contest or incentives around this time of year.
Why? Because this is the time of year that potential students anticipate buying Udemy courses (or for that matter, anything) on sale. For over 5 years they have been “trained” to anticipate this time of year. So Udemy wants to be sure that the selection of courses is fresh and enticing.
That means you should be sure that your own online courses are fresh and enticing. We’ll go through what exactly this means in this article.
An eLearning business has become a very legitimate career option for just about anybody who is willing to put in the time and effort. It does take a lot of time and effort to build an eLearning business, just like any other brick and mortar business. The beauty though is that you never have to leave your desk chair (not that we advocate laziness)!
Yet we read about and hear from those who have tried to launch their own eLearning business, but are still barely bumping along revenue-wise. So we decided to put together a few common issues that research shows prevent some online instructors from building up their eLearning business.
It’s pretty clear to most online course creators that email marketing is critical to course sales and success. You just have to search Quora and other forums to find disgruntled Udemy instructors who thought that simply putting their course on Udemy would bring in the income. And it’s clear from our recent instructor survey that marketing and promoting a course is a real challenge for online instructors.
Successful online course creators seem to be multiplying exponentially in recent years. Back in the early days of Udemy, earning 6 figures as an online course creator was a novel idea. Now stories abound of online course creators making big-time careers out of creating all manner of courses, and then after being so successful, helping others to propel themselves into the world of online course creation.
Online training courses have become a defacto tool for growing almost any personal business. This is certainly for professionals who work in a field or who have a profession which lends itself naturally to “training”. Examples include author/writers, motivational speakers, in-person corporate trainers, certification experts, HR trainers, coaches, industry experts, and more.
You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around. The concept applies to just about every online (and offline for that matter) business today. So you can probably guess that it’s pretty important to your online course sales.
But do you know how to execute a sales funnel?
Udemy courses are still in high demand, despite the proliferation of other online teaching platforms. Teachinguide stats show that 1.17 million new enrollments were made in Udemy courses just in the past 3 months. 476 new courses were launched and 127,000 new Udemy course reviews were made. These numbers are staggering when you think about it.
So, with numbers like these you might be wondering what then are the top Udemy courses among the thousands and thousands on the platform? Where are all these new enrollments going? What topics are hot? If you are serious about getting your own courses to rank among the top Udemy courses, then it’s important to be up to date on trends.
In a recent blog we provided 6 tips for marketing your online course. In that article we mentioned that in our 2019 instructor survey online course marketing and promotion was one of the most frequently cited challenges by instructors. As a continuation of our coverage of the most basic steps you can take to market your online course, we have included four more online course marketing strategies in this article.
