Udemy’s January Sale ran from December 31 to January 10, 2020. Using Teachinguide’s database we’ve tallied up the results. You’ll recall we did a similar analysis for Udemy’s 2019 Cyber Week sale. We wanted to do a little comparison between these two big Udemy sales and see what the similarities and differences are.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
Why Udemy Cyber Monday is so Important
‘Tis the season for shopping. And what better place to shop but online? Indeed just a few days ago the National Retail Foundation (NRF) in the United States predicted that 70 million consumers will shop online on Cyber Monday.
It also predicted online Cyber Monday sales to increase 14% over 2018 – wow!
For Your Online Course Business
The Importance of Working to Build an Audience
How are you feeling about the size of your online course audience? Maybe you just uploaded a course in the run up to Black Friday your audience is zero right now. Maybe your audience is just not big enough and not growing to your satisfaction. Maybe you are selling a few courses but wish sales were more consistent or would propel you to the next level of “edupreneurship”.
What’s an Edupreneur?
An “eduprenuer” is exactly what the word conveys – it’s what you get when you cross an entrepreneur with the education industry. This concept has been around for at least a couple of decades. It used to refer mainly to trained professional teachers and educators who “branched out” in their work by creating side businesses such as speaking engagements, publishing, training, consulting and so forth.
Udemy sale season is on the horizon. Towards the end of October, typically Udemy course sales start to pick up a little. Udemy sometimes runs a “course creation” contest or incentives around this time of year.
Why? Because this is the time of year that potential students anticipate buying Udemy courses (or for that matter, anything) on sale. For over 5 years they have been “trained” to anticipate this time of year. So Udemy wants to be sure that the selection of courses is fresh and enticing.
That means you should be sure that your own online courses are fresh and enticing. We’ll go through what exactly this means in this article.
An eLearning business has become a very legitimate career option for just about anybody who is willing to put in the time and effort. It does take a lot of time and effort to build an eLearning business, just like any other brick and mortar business. The beauty though is that you never have to leave your desk chair (not that we advocate laziness)!
Yet we read about and hear from those who have tried to launch their own eLearning business, but are still barely bumping along revenue-wise. So we decided to put together a few common issues that research shows prevent some online instructors from building up their eLearning business.
It’s pretty clear to most online course creators that email marketing is critical to course sales and success. You just have to search Quora and other forums to find disgruntled Udemy instructors who thought that simply putting their course on Udemy would bring in the income. And it’s clear from our recent instructor survey that marketing and promoting a course is a real challenge for online instructors.
Successful online course creators seem to be multiplying exponentially in recent years. Back in the early days of Udemy, earning 6 figures as an online course creator was a novel idea. Now stories abound of online course creators making big-time careers out of creating all manner of courses, and then after being so successful, helping others to propel themselves into the world of online course creation.
Online training courses have become a defacto tool for growing almost any personal business. This is certainly for professionals who work in a field or who have a profession which lends itself naturally to “training”. Examples include author/writers, motivational speakers, in-person corporate trainers, certification experts, HR trainers, coaches, industry experts, and more.
You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around. The concept applies to just about every online (and offline for that matter) business today. So you can probably guess that it’s pretty important to your online course sales.
But do you know how to execute a sales funnel?