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How to Sell a Course Online

Teachinguide’s mission is to help online course instructors make money.  In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough.  However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy.  There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online.  In this section we provide ideas to keep you working to increase your online course sales.

Strategies for Selling Online Courses

In this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies.  Some are Udemy specific. Others will be more general.  This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
  • Promotions and how to optimize their usage
  • Best practices in using Udemy course announcements
  • Selling your course outside of the learning platform
  • Best tactics for social media marketing in the online course space
  • Udemy course pricing
  • SEO understanding, tips and tools
  • Keyword analytics and ranking optimizations
  • Competitive intelligence
  • Student engagement
  • Content strategies
  • many more tips for selling online courses
Teachinguide’s Udemy course app is designed to help you find the information you need to effectively increase your chances of selling online courses.  It provides key Udemy course data and analytics in some of the areas above that can help jumpstart your Udemy course sales. Our strategies for selling online courses, combined with the Teachinguide app are sure to get you going making money selling courses.

Udemy Search Rankings – How to Get Your Course High on the List

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Computer screen with keyword ranking menu

With over 80,000 courses on Udemy, it can be overwhelming to figure out how to make sure your online course gets noticed.  In this article, we provide a simple guide to the two key things Teachinguide has found you should focus on when trying to improve your course position in Udemy’s search engine.

These are the two important rankings within Udemy:

  1. Subcategory Ranking
  2. Keyword-Ranking

Udemy’s January Sale – How to Prepare

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Udemy January Sales 2019

Last week, we discussed the impact of Udemy’s Black Friday Sale on online course enrollments.  We saw that by and large the Udemy sale on Black Friday greatly increased enrollments across all categories.

The next Udemy sale will be the Udemy January Sale. In January, Udemy.com will be offering courses for $10.99 each to ring in the new year. If you currently have courses on Udemy, now is a great time to think about promoting your course and getting it ready for another big Udemy sale.  And if you are looking to launch a course, it is also a great time to launch. The January Udemy Sale greatly increases your chances of garnering many more new enrollments than any other time of the year. There’s so many Udemy sales that people ask how often does Udemy do sales. This, of course, is to the benefit of both the instructors and the students.

8 Ideas to Promote Your Udemy Online Course this Christmas

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The word SALE next to a Christmas Tree drawing

The holidays are upon us! Many of us are very busy finding gifts for nearly everyone we know and often trying to manage a budget at the same time.   Whether you have just created a new online course or have several courses on Udemy, you should try to take advantage of this seasonal scenario with your online course promotion.  It’s the perfect time to promote your courses as an “easy” and budget friendly Christmas gift – for that person who has everything, for all those teachers who need thanking, or for that relative that someone doesn’t know all that well but just can’t leave off the list!

All you need to do as a Udemy instructor is find the “hook” that will play off people’s desire and need to purchase a Christmas gift.  The advantage of doing a little extra to promote your online courses during Christmas time is that the increase in enrollments will help boost your rankings for the upcoming Udemy January sale.

We know that as an online course instructor you are probably short on time right now like everyone else. So, we’ve put together 8 simple and quick ideas that can help promote your courses this week and the next to capture the giving spirit of the holiday season. 

Create a Sales Funnel for Online Courses – 10 Steps

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You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around.  The concept applies to just about every online (and offline for that matter) business today.  So you can probably guess that it’s pretty important to your online course sales. 

But do you know how to execute a sales funnel?

Teachable vs. Thinkific – a Quick(er) Comparison

The debate about Teachable vs. Thinkific , arguably the top two online learning platforms, is an ever evolving one. All kinds of opinions from experienced instructors who have used both platforms can be found online in lengthy, in-depth analyses and comparisons of Teachable vs. Thinkific features.

If you are a Udemy instructor who is experiencing some success, or who has ambitious online teaching goals, you will no doubt come to a point where you will want to start looking at Teachable and Thinkific more closely to see what your post-Udemy move might be. The Teachable vs Thinkific battle has long been raging and is the subject of many debates. In this article, we will discuss the difference between each online learning platform.

Offering Free Online Courses – Good or Bad Idea?

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Person using a camera to film online course

To be Free or Not to Be Free? That is the Question.

Free online courses abound.  When you are thinking about creating an online course the option to price it for free is one of the first big decisions you’ll need to make.  This is true whether you are new to course creation or launching a new course topic. On one hand, it seems everyone is creating courses “for free” – there must be a good reason for doing this, right?   On the other hand, you will be putting a lot of time and effort into creating your course (a pre-requisite for success!). You will want to see a return on that investment.

So should you offer your online course for free? Why or why not?

20 Top Udemy Courses This Week

Udemy courses are still in high demand, despite the proliferation of other online teaching platforms. Teachinguide stats show that 1.17 million new enrollments were made in Udemy courses just in the past 3 months. 476 new courses were launched and 127,000 new Udemy course reviews were made.  These numbers are staggering when you think about it.

So, with numbers like these you might be wondering what then are the top Udemy courses among the thousands and thousands on the platform?  Where are all these new enrollments going? What topics are hot?  If you are serious about getting your own courses to rank among the top Udemy courses, then it’s important to be up to date on trends.

5 Strategies for Making Your Online Course More Competitive

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crowd holding signs

The Market for Online Courses is Very Crowded

Imagine yourself standing in a crowd of 35,000 people wearing Udemy t-shirts holding up multiple signs with their online course titles on them. Several hundreds or thousands have the exact same or similar online courses as you.

Now add to the crowd another 35,000 instructors wearing Teachable, Coursera and Simplilearn t-shirts.  They are holding up signs advertising online courses too.

What is your probability of getting noticed in this crowd?  How would a student notice your courses?  The Udemy online course marketplace is not much different than this scenario.

4 Basic Marketing Strategies for Udemy Instructors

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4 Marketing Strategies for Udemy

In a recent blog we provided 7 tips for marketing your online course.  In that article we mentioned that in our 2019 instructor survey online course marketing and promotion was one of the most frequently cited challenges by instructors.  As a continuation of our coverage of the most basic steps you can take to market your online course, we have included four more online course marketing strategies in this article. 

Creating a Course Launch Email Sequence

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It’s pretty clear to most online course creators that email marketing is critical to course sales and success.  You just have to search Quora and other forums to find disgruntled Udemy instructors who thought that simply putting their course on Udemy would bring in the income.  And it’s clear from our recent instructor survey that marketing and promoting a course is a real challenge for online instructors.

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