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How to Sell a Course Online

Teachinguide’s mission is to help online course instructors make money.  In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough.  However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy.  There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online.  In this section we provide ideas to keep you working to increase your online course sales.

Strategies for Selling Online Courses

In this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies.  Some are Udemy specific. Others will be more general.  This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
  • Promotions and how to optimize their usage
  • Best practices in using Udemy course announcements
  • Selling your course outside of the learning platform
  • Best tactics for social media marketing in the online course space
  • Udemy course pricing
  • SEO understanding, tips and tools
  • Keyword analytics and ranking optimizations
  • Competitive intelligence
  • Student engagement
  • Content strategies
  • many more tips for selling online courses
Teachinguide’s Udemy course app is designed to help you find the information you need to effectively increase your chances of selling online courses.  It provides key Udemy course data and analytics in some of the areas above that can help jumpstart your Udemy course sales. Our strategies for selling online courses, combined with the Teachinguide app are sure to get you going making money selling courses.

10 Ways to Build an Audience

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For Your Online Course Business

The Importance of Working to Build an Audience

How are you feeling about the size of your online course audience? Maybe you just uploaded a course in the run up to Black Friday your audience is zero right now. Maybe your audience is just not big enough and not growing to your satisfaction. Maybe you are selling a few courses but wish sales were more consistent or would propel you to the next level of “edupreneurship”.

8 Tips To Become a Successful Udemy Affiliate in 2020

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(5 minute read)

Udemy instructors have love/hate relationships with Udemy affiliates. On one hand, a Udemy affiliate takes a percentage of your course sales. Instead of getting 100% of your earnings, you have to share it with someone else. On the other hand, Udemy affiliates bring in sales you would not otherwise have. They help widen your reach and exert marketing efforts on your behalf. The best part is without results, you do not have to pay them.

After creating Udemy courses, some instructors decide to take matters into their own hand and become a Udemy affiliate themselves. After all, if you are going to earn passive income, teaching online is just one way to do it.

Why not become a Udemy affiliate as well and increase your passive income?

Udemy Sale Season – 8 Ways to Prepare

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Udemy sale season is on the horizon. Towards the end of October, typically Udemy course sales start to pick up a little. Udemy sometimes runs a “course creation” contest or incentives around this time of year.

Why? Because this is the time of year that potential students anticipate buying Udemy courses (or for that matter, anything) on sale. For over 5 years they have been “trained” to anticipate this time of year. So Udemy wants to be sure that the selection of courses is fresh and enticing.

That means you should be sure that your own online courses are fresh and enticing. We’ll go through what exactly this means in this article.

20 Top Udemy Courses This Week

Udemy courses are still in high demand, despite the proliferation of other online teaching platforms. Teachinguide stats show that 1.17 million new enrollments were made in Udemy courses just in the past 3 months. 476 new courses were launched and 127,000 new Udemy course reviews were made.  These numbers are staggering when you think about it.

So, with numbers like these you might be wondering what then are the top Udemy courses among the thousands and thousands on the platform?  Where are all these new enrollments going? What topics are hot?  If you are serious about getting your own courses to rank among the top Udemy courses, then it’s important to be up to date on trends.

7 Tips to Market Your Online Course and Grow Sales

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In our 2019 online instructor survey responses, one of the biggest challenges cited by online teachers was the promotion of their online courses to increase sales. Many are left scratching their heads on how to market an online course. In this article, we present 7 straightforward things Udemy instructors should be doing to promote their online course on Udemy. 

There are no fancy click funnel strategies here. Just a reminder of some basic but necessary steps to set the foundation for growing your course sales. These tips will focus specifically on the Udemy platform, but they can also be applied to marketing other online courses. Here we will teach you how to market your online course.

  1. Importance Of Knowing How To Market Your Online Course
  2. What Makes A Good Online Course?
  3. Proper Use Of Online Learning Platform
  4. How Do Students Get Online Classes?
  5. What Udemy Wants You to Do to Market Your Online Course
  6. Market Your Online Course with 7 Basic Steps

Improve Your Online Course This Spring – 8 Tips

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Improve your online course

Spring is almost here and do you know what that means? It’s time to do some “spring cleaning” and improve your online course (s)! It’s easy to think that after a successful holiday and/or Udemy January sales run that there’s no need to improve your online course. After all, your course is selling right? (Or, perhaps it’s not?)

Udemy Search Rankings – How to Get Your Course High on the List

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Computer screen with keyword ranking menu

With over 80,000 courses on Udemy, it can be overwhelming to figure out how to make sure your online course gets noticed.  In this article, we provide a simple guide to the two key things Teachinguide has found you should focus on when trying to improve your course position in Udemy’s search engine.

These are the two important rankings within Udemy:

  1. Subcategory Ranking
  2. Keyword-Ranking

Udemy Review for Instructors and Online Learners

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Person giving a review or rating

A Udemy Review Is Udemy legit?  Is Udemy worth it?  Is Udemy a scam? 

Elearners seek a Udemy review frequently. According to Ahrefs, these three questions are searched 2,600, 1,400 and 160 times a month, respectively.  These numbers indicate that there’s a fair amount of doubt about the Udemy elearning platform.

5 Strategies for Making Your Online Course More Competitive

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crowd holding signs

The Market for Online Courses is Very Crowded

Imagine yourself standing in a crowd of 35,000 people wearing Udemy t-shirts holding up multiple signs with their online course titles on them. Several hundreds or thousands have the exact same or similar online courses as you.

Now add to the crowd another 35,000 instructors wearing Teachable, Coursera and Simplilearn t-shirts.  They are holding up signs advertising online courses too.

What is your probability of getting noticed in this crowd?  How would a student notice your courses?  The Udemy online course marketplace is not much different than this scenario.

Creating a Course Launch Email Sequence

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It’s pretty clear to most online course creators that email marketing is critical to course sales and success.  You just have to search Quora and other forums to find disgruntled Udemy instructors who thought that simply putting their course on Udemy would bring in the income.  And it’s clear from our recent instructor survey that marketing and promoting a course is a real challenge for online instructors.

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