In our 2019 online instructor survey responses, one of the biggest challenges cited by online teachers was the promotion of their online courses to increase sales. Many are left scratching their heads on how to market an online course. In this article, we present 7 straightforward things Udemy instructors should be doing to promote their online course on Udemy. 

There are no fancy click funnel strategies here. Just a reminder of some basic but necessary steps to set the foundation for growing your course sales. These tips will focus specifically on the Udemy platform, but they can also be applied to marketing other online courses. Here we will teach you how to market your online course.

1. Importance Of Knowing How To Market Your Online Course
2. What Makes A Good Online Course?
3. Proper Use Of Online Learning Platform
4. How Do Students Get Online Classes?
5. What Udemy Wants You to Do to Market Your Online Course
6. Market Your Online Course with 7 Basic Steps

Spring is almost here and do you know what that means? It’s time to do some “spring cleaning” and improve your online course (s)! It’s easy to think that after a successful holiday and/or Udemy January sales run that there’s no need to improve your online course. After all, your course is selling right? (Or, perhaps it’s not?)

It’s pretty clear to most online course creators that email marketing is critical to course sales and success.  You just have to search Quora and other forums to find disgruntled Udemy instructors who thought that simply putting their course on Udemy would bring in the income.  And it’s clear from our recent instructor survey that marketing and promoting a course is a real challenge for online instructors.

Anyone planning to sell Udemy courses must know it’s a competitive business. Therefore, any optimization that can be made to both obtain more enrolments – as well as to sell more courses to current students – will help go a long way in helping the instructor.