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How to Sell a Course Online

Teachinguide’s mission is to help online course instructors make money.  In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough.  However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy.  There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online.  In this section we provide ideas to keep you working to increase your online course sales.

Strategies for Selling Online Courses

In this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies.  Some are Udemy specific. Others will be more general.  This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
  • Promotions and how to optimize their usage
  • Best practices in using Udemy course announcements
  • Selling your course outside of the learning platform
  • Best tactics for social media marketing in the online course space
  • Udemy course pricing
  • SEO understanding, tips and tools
  • Keyword analytics and ranking optimizations
  • Competitive intelligence
  • Student engagement
  • Content strategies
  • many more tips for selling online courses
Teachinguide’s Udemy course app is designed to help you find the information you need to effectively increase your chances of selling online courses.  It provides key Udemy course data and analytics in some of the areas above that can help jumpstart your Udemy course sales. Our strategies for selling online courses, combined with the Teachinguide app are sure to get you going making money selling courses.

Teachable vs. Thinkific – a Quick(er) Comparison

The debate about Teachable vs. Thinkific , arguably the top two online learning platforms, is an ever evolving one. All kinds of opinions from experienced instructors who have used both platforms can be found online in lengthy, in-depth analyses and comparisons of Teachable vs. Thinkific features.

If you are a Udemy instructor who is experiencing some success, or who has ambitious online teaching goals, you will no doubt come to a point where you will want to start looking at Teachable and Thinkific more closely to see what your post-Udemy move might be. The Teachable vs Thinkific battle has long been raging and is the subject of many debates. In this article, we will discuss the difference between each online learning platform.

The Post-COVID19 Outlook for Online Learning

Udemy’s recent report found COVID19 spurred huge online course growth

We recently wrote an article about the impact of the COVID pandemic on Udemy course enrollment.  In it, we highlighted several findings from a Udemy report on the first two months of course enrollment during the pandemic.  As a reminder, Udemy found that the following increases:

How COVID19 has Impacted Online Learning

Students, working and non-working adults around the world have been at home now for over two months due to the COVID19 shelter in place orders.  As a result of extended homestays, massive job cuts, and displaced college and high school students, the world has seen a major surge in online education over the last 2 months.

Offering Free Online Courses – Good or Bad Idea?

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Person using a camera to film online course

To be Free or Not to Be Free? That is the Question.

Free online courses abound.  When you are thinking about creating an online course the option to price it for free is one of the first big decisions you’ll need to make.  This is true whether you are new to course creation or launching a new course topic. On one hand, it seems everyone is creating courses “for free” – there must be a good reason for doing this, right?   On the other hand, you will be putting a lot of time and effort into creating your course (a pre-requisite for success!). You will want to see a return on that investment.

So should you offer your online course for free? Why or why not?

Create a Sales Funnel for Online Courses – 10 Steps

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You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around.  The concept applies to just about every online (and offline for that matter) business today.  So you can probably guess that it’s pretty important to your online course sales. 

But do you know how to execute a sales funnel?

Udemy’s January Sale – How to Prepare

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Udemy January Sales 2019

Last week, we discussed the impact of Udemy’s Black Friday Sale on online course enrollments.  We saw that by and large the Udemy sale on Black Friday greatly increased enrollments across all categories.

The next Udemy sale will be the Udemy January Sale. In January, Udemy.com will be offering courses for $10.99 each to ring in the new year. If you currently have courses on Udemy, now is a great time to think about promoting your course and getting it ready for another big Udemy sale.  And if you are looking to launch a course, it is also a great time to launch. The January Udemy Sale greatly increases your chances of garnering many more new enrollments than any other time of the year. There’s so many Udemy sales that people ask how often does Udemy do sales. This, of course, is to the benefit of both the instructors and the students.

Udemy Cyber Monday – 8 Ways to Sell More Courses

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Why Udemy Cyber Monday is so Important

‘Tis the season for shopping.  And what better place to shop but online?  Indeed just a few days ago the National Retail Foundation (NRF) in the United States predicted that 70 million consumers will shop online on Cyber Monday.

It also predicted online Cyber Monday sales to increase 14% over 2018 – wow!

Udemy’s Sale on Black Friday – a Good Deal for Online Course Instructors?

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Black Friday

Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?

The Udemy Promotion Debate

The Udemy Black Friday Sale recently took place.  All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.

But what about instructors? Is Udemy Black Friday sale a great deal for them?  Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses. The Udemy Black Friday Sale is definitely one of the biggest sales.

On the other hand, enrollments are a key factor in building and promoting an online course business.  Promotional campaigns like the Udemy Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense.   Thus one could argue that promotions such as the Udemy Black Friday sale can be viewed as the cost of building your business.

Udemy Black Friday – 2020’s Review

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We can’t believe another year is over. However, we believe that doing something three times in a row becomes a tradition. So let’s get traditional and take a look at the 2020 Black Friday and Cyber Monday results. Do you remember what we did last year and the year before? Here is a brief summary of our findings.

Udemy Sale Season – 8 Ways to Prepare

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Udemy sale season is on the horizon. Towards the end of October, typically Udemy course sales start to pick up a little. Udemy sometimes runs a “course creation” contest or incentives around this time of year.

Why? Because this is the time of year that potential students anticipate buying Udemy courses (or for that matter, anything) on sale. For over 5 years they have been “trained” to anticipate this time of year. So Udemy wants to be sure that the selection of courses is fresh and enticing.

That means you should be sure that your own online courses are fresh and enticing. We’ll go through what exactly this means in this article.

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