Successful online course creators seem to be multiplying exponentially in recent years. Back in the early days of Udemy, earning 6 figures as an online course creator was a novel idea. Now stories abound of online course creators making big-time careers out of creating all manner of courses, and then after being so successful, helping others to propel themselves into the world of online course creation.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
The debate about Teachable vs. Thinkific , arguably the top two online learning platforms, is an ever evolving one. All kinds of opinions from experienced instructors who have used both platforms can be found online in lengthy, in-depth analyses and comparisons of Teachable vs. Thinkific features.
If you are a Udemy instructor who is experiencing some success, or who has ambitious online teaching goals, you will no doubt come to a point where you will want to start looking at Teachable and Thinkific more closely to see what your post-Udemy move might be. The Teachable vs Thinkific battle has long been raging and is the subject of many debates. In this article, we will discuss the difference between each online learning platform.
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Udemy instructors have love/hate relationships with Udemy affiliates. On one hand, a Udemy affiliate takes a percentage of your course sales. Instead of getting 100% of your earnings, you have to share it with someone else. On the other hand, Udemy affiliates bring in sales you would not otherwise have. They help widen your reach and exert marketing efforts on your behalf. The best part is without results, you do not have to pay them.
After creating Udemy courses, some instructors decide to take matters into their own hand and become a Udemy affiliate themselves. After all, if you are going to earn passive income, teaching online is just one way to do it.
Why not become a Udemy affiliate as well and increase your passive income?
For Your Online Course Business
The Importance of Working to Build an Audience
How are you feeling about the size of your online course audience? Maybe you just uploaded a course in the run up to Black Friday your audience is zero right now. Maybe your audience is just not big enough and not growing to your satisfaction. Maybe you are selling a few courses but wish sales were more consistent or would propel you to the next level of “edupreneurship”.
Udemy’s January Sale ran from December 31 to January 10, 2020. Using Teachinguide’s database we’ve tallied up the results. You’ll recall we did a similar analysis for Udemy’s 2019 Cyber Week sale. We wanted to do a little comparison between these two big Udemy sales and see what the similarities and differences are.
Spring is almost here and do you know what that means? It’s time to do some “spring cleaning” and improve your online course (s)! It’s easy to think that after a successful holiday and/or Udemy January sales run that there’s no need to improve your online course. After all, your course is selling right? (Or, perhaps it’s not?)
Udemy sale season is on the horizon. Towards the end of October, typically Udemy course sales start to pick up a little. Udemy sometimes runs a “course creation” contest or incentives around this time of year.
Why? Because this is the time of year that potential students anticipate buying Udemy courses (or for that matter, anything) on sale. For over 5 years they have been “trained” to anticipate this time of year. So Udemy wants to be sure that the selection of courses is fresh and enticing.
That means you should be sure that your own online courses are fresh and enticing. We’ll go through what exactly this means in this article.
Last week, we discussed the impact of Udemy’s Black Friday Sale on online course enrollments. We saw that by and large the Udemy sale on Black Friday greatly increased enrollments across all categories.
The next Udemy sale will be the Udemy January Sale. In January, Udemy.com will be offering courses for $10.99 each to ring in the new year. If you currently have courses on Udemy, now is a great time to think about promoting your course and getting it ready for another big Udemy sale. And if you are looking to launch a course, it is also a great time to launch. The January Udemy Sale greatly increases your chances of garnering many more new enrollments than any other time of the year. There’s so many Udemy sales that people ask how often does Udemy do sales. This, of course, is to the benefit of both the instructors and the students.
The holidays are upon us! Many of us are very busy finding gifts for nearly everyone we know and often trying to manage a budget at the same time. Whether you have just created a new online course or have several courses on Udemy, you should try to take advantage of this seasonal scenario with your online course promotion. It’s the perfect time to promote your courses as an “easy” and budget friendly Christmas gift – for that person who has everything, for all those teachers who need thanking, or for that relative that someone doesn’t know all that well but just can’t leave off the list!
All you need to do as a Udemy instructor is find the “hook” that will play off people’s desire and need to purchase a Christmas gift. The advantage of doing a little extra to promote your online courses during Christmas time is that the increase in enrollments will help boost your rankings for the upcoming Udemy January sale.
We know that as an online course instructor you are probably short on time right now like everyone else. So, we’ve put together 8 simple and quick ideas that can help promote your courses this week and the next to capture the giving spirit of the holiday season.
Why Udemy Cyber Monday is so Important
‘Tis the season for shopping. And what better place to shop but online? Indeed just a few days ago the National Retail Foundation (NRF) in the United States predicted that 70 million consumers will shop online on Cyber Monday.
It also predicted online Cyber Monday sales to increase 14% over 2018 – wow!