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How to Sell a Course Online

Teachinguide’s mission is to help online course instructors make money.  In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough.  However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy.  There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online.  In this section we provide ideas to keep you working to increase your online course sales.

Strategies for Selling Online Courses

In this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies.  Some are Udemy specific. Others will be more general.  This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
  • Promotions and how to optimize their usage
  • Best practices in using Udemy course announcements
  • Selling your course outside of the learning platform
  • Best tactics for social media marketing in the online course space
  • Udemy course pricing
  • SEO understanding, tips and tools
  • Keyword analytics and ranking optimizations
  • Competitive intelligence
  • Student engagement
  • Content strategies
  • many more tips for selling online courses
Teachinguide’s Udemy course app is designed to help you find the information you need to effectively increase your chances of selling online courses.  It provides key Udemy course data and analytics in some of the areas above that can help jumpstart your Udemy course sales. Our strategies for selling online courses, combined with the Teachinguide app are sure to get you going making money selling courses.

7 Tips to Market Your Online Course and Grow Sales

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In our 2019 online instructor survey responses, one of the biggest challenges cited by online teachers was the promotion of their online courses to increase sales. Many are left scratching their heads on how to market an online course. In this article, we present 7 straightforward things Udemy instructors should be doing to promote their online course on Udemy. 

There are no fancy click funnel strategies here. Just a reminder of some basic but necessary steps to set the foundation for growing your course sales. These tips will focus specifically on the Udemy platform, but they can also be applied to marketing other online courses. Here we will teach you how to market your online course.

  1. Importance Of Knowing How To Market Your Online Course
  2. What Makes A Good Online Course?
  3. Proper Use Of Online Learning Platform
  4. How Do Students Get Online Classes?
  5. What Udemy Wants You to Do to Market Your Online Course
  6. Market Your Online Course with 7 Basic Steps

Building Your eLearning Business – 5 Pitfalls to Avoid

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An eLearning business has become a very legitimate career option for just about anybody who is willing to put in the time and effort.  It does take a lot of time and effort to build an eLearning business, just like any other brick and mortar business. The beauty though is that you never have to leave your desk chair (not that we advocate laziness)!

Yet we read about and hear from those who have tried to launch their own eLearning business, but are still barely bumping along revenue-wise.  So we decided to put together a few common issues that research shows prevent some online instructors from building up their eLearning business.

How COVID19 has Impacted Online Learning

Students, working and non-working adults around the world have been at home now for over two months due to the COVID19 shelter in place orders.  As a result of extended homestays, massive job cuts, and displaced college and high school students, the world has seen a major surge in online education over the last 2 months.

20 Top Udemy Courses This Week

Udemy courses are still in high demand, despite the proliferation of other online teaching platforms. Teachinguide stats show that 1.17 million new enrollments were made in Udemy courses just in the past 3 months. 476 new courses were launched and 127,000 new Udemy course reviews were made.  These numbers are staggering when you think about it.

So, with numbers like these you might be wondering what then are the top Udemy courses among the thousands and thousands on the platform?  Where are all these new enrollments going? What topics are hot?  If you are serious about getting your own courses to rank among the top Udemy courses, then it’s important to be up to date on trends.

How Udemy Instructors Can Earn Extra Revenue From Their Courses

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Online Course Licencing
Online Course Licencing

Many instructors sell courses to students on their own websites or marketplaces like Udemy or Skillshare. These revenue paths are well understood among the instructor community. But many instructors are not aware of the opportunity in licensing their courses.

The Post-COVID19 Outlook for Online Learning

Udemy’s recent report found COVID19 spurred huge online course growth

We recently wrote an article about the impact of the COVID pandemic on Udemy course enrollment.  In it, we highlighted several findings from a Udemy report on the first two months of course enrollment during the pandemic.  As a reminder, Udemy found that the following increases:

8 Ideas to Promote Your Udemy Online Course this Christmas

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The word SALE next to a Christmas Tree drawing

The holidays are upon us! Many of us are very busy finding gifts for nearly everyone we know and often trying to manage a budget at the same time.   Whether you have just created a new online course or have several courses on Udemy, you should try to take advantage of this seasonal scenario with your online course promotion.  It’s the perfect time to promote your courses as an “easy” and budget friendly Christmas gift – for that person who has everything, for all those teachers who need thanking, or for that relative that someone doesn’t know all that well but just can’t leave off the list!

All you need to do as a Udemy instructor is find the “hook” that will play off people’s desire and need to purchase a Christmas gift.  The advantage of doing a little extra to promote your online courses during Christmas time is that the increase in enrollments will help boost your rankings for the upcoming Udemy January sale.

We know that as an online course instructor you are probably short on time right now like everyone else. So, we’ve put together 8 simple and quick ideas that can help promote your courses this week and the next to capture the giving spirit of the holiday season. 

Improve Your Online Course This Spring – 8 Tips

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Improve your online course

Spring is almost here and do you know what that means? It’s time to do some “spring cleaning” and improve your online course (s)! It’s easy to think that after a successful holiday and/or Udemy January sales run that there’s no need to improve your online course. After all, your course is selling right? (Or, perhaps it’s not?)

Creating a Course Launch Email Sequence

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It’s pretty clear to most online course creators that email marketing is critical to course sales and success.  You just have to search Quora and other forums to find disgruntled Udemy instructors who thought that simply putting their course on Udemy would bring in the income.  And it’s clear from our recent instructor survey that marketing and promoting a course is a real challenge for online instructors.

Optimize Your Course Sales – With Persuasion

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Anyone planning to sell Udemy courses must know it’s a competitive business. Therefore, any optimization that can be made to both obtain more enrolments – as well as to sell more courses to current students – will help go a long way in helping the instructor.

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