Many instructors sell courses to students on their own websites or marketplaces like Udemy or Skillshare. These revenue paths are well understood among the instructor community. But many instructors are not aware of the opportunity in licensing their courses.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
We recently wrote an article about the impact of the COVID pandemic on Udemy course enrollment. In it, we highlighted several findings from a Udemy report on the first two months of course enrollment during the pandemic. As a reminder, Udemy found that the following increases:
5 Top Selling Udemy Course Instructors – What You Can Learn from Them
Those who get into online teaching and course creation have, among other goals, the primary goal of making money. You may be looking for some extra income, wanting to leave your day job entirely, or want to make money following your passion. The big question is: How can you become good enough and popular enough on Udemy or other platforms to do that? Who are the top Udemy instructors and how do they create top selling Udemy courses?
One way is to learn from people who have achieved strong financial results by creating the most popular Udemy courses. This is not so easy to do – Udemy has over 25,000 instructors and 85,000 courses covering over 1000 topics as of September 2018. So how do the top Udemy instructors do it?
In a popular blog a few months back, we profiled five high earning Udemy Instructors who gave their advice about how to be a successful Udemy instructor. Those featured Udemy instructors earn A LOT of money teaching the best online courses and this has been promoted as an argument for becoming a Udemy instructor in all manner of media and blogs. Earning lots of money by taking three months out of your life to create a kick-butt Udemy course is no doubt an appealing concept to many.
Just go on Quora and punch in “How Much Money Do Udemy Instructors Make” and you will see no less than a dozen similar questions with links to answers from Udemy instructors and all manner of opinions on the topic.
Because we’ve been digging around in our data lately, we decided to try and use it to estimate how much a Udemy instructor could make. Our estimation exercise results follow in this article.
An eLearning business has become a very legitimate career option for just about anybody who is willing to put in the time and effort. It does take a lot of time and effort to build an eLearning business, just like any other brick and mortar business. The beauty though is that you never have to leave your desk chair (not that we advocate laziness)!
Yet we read about and hear from those who have tried to launch their own eLearning business, but are still barely bumping along revenue-wise. So we decided to put together a few common issues that research shows prevent some online instructors from building up their eLearning business.
With over 80,000 courses on Udemy, it can be overwhelming to figure out how to make sure your online course gets noticed. In this article, we provide a simple guide to the two key things Teachinguide has found you should focus on when trying to improve your course position in Udemy’s search engine.
These are the two important rankings within Udemy:
- Subcategory Ranking
Spring is almost here and do you know what that means? It’s time to do some “spring cleaning” and improve your online course (s)! It’s easy to think that after a successful holiday and/or Udemy January sales run that there’s no need to improve your online course. After all, your course is selling right? (Or, perhaps it’s not?)
The Market for Online Courses is Very Crowded
Imagine yourself standing in a crowd of 35,000 people wearing Udemy t-shirts holding up multiple signs with their online course titles on them. Several hundreds or thousands have the exact same or similar online courses as you.
What is your probability of getting noticed in this crowd? How would a student notice your courses? The Udemy online course marketplace is not much different than this scenario.
Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?
The Udemy Promotion Debate
The Udemy Black Friday Sale recently took place. All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.
But what about instructors? Is Udemy Black Friday sale a great deal for them? Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses. The Udemy Black Friday Sale is definitely one of the biggest sales.
On the other hand, enrollments are a key factor in building and promoting an online course business. Promotional campaigns like the Udemy Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense. Thus one could argue that promotions such as the Udemy Black Friday sale can be viewed as the cost of building your business.
You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around. The concept applies to just about every online (and offline for that matter) business today. So you can probably guess that it’s pretty important to your online course sales.
But do you know how to execute a sales funnel?