Successful online course creators seem to be multiplying exponentially in recent years. Back in the early days of Udemy, earning 6 figures as an online course creator was a novel idea. Now stories abound of online course creators making big-time careers out of creating all manner of courses, and then after being so successful, helping others to propel themselves into the world of online course creation.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
Online training courses have become a defacto tool for growing almost any personal business. This is certainly for professionals who work in a field or who have a profession which lends itself naturally to “training”. Examples include author/writers, motivational speakers, in-person corporate trainers, certification experts, HR trainers, coaches, industry experts, and more.
You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around. The concept applies to just about every online (and offline for that matter) business today. So you can probably guess that it’s pretty important to your online course sales.
But do you know how to execute a sales funnel?
Udemy courses are still in high demand, despite the proliferation of other online teaching platforms. Teachinguide stats show that 1.17 million new enrollments were made in Udemy courses just in the past 3 months. 476 new courses were launched and 127,000 new Udemy course reviews were made. These numbers are staggering when you think about it.
So, with numbers like these you might be wondering what then are the top Udemy courses among the thousands and thousands on the platform? Where are all these new enrollments going? What topics are hot? If you are serious about getting your own courses to rank among the top Udemy courses, then it’s important to be up to date on trends.
In a recent blog we provided 7 tips for marketing your online course. In that article we mentioned that in our 2019 instructor survey online course marketing and promotion was one of the most frequently cited challenges by instructors. As a continuation of our coverage of the most basic steps you can take to market your online course, we have included four more online course marketing strategies in this article.
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Udemy instructors have love/hate relationships with Udemy affiliates. On one hand, a Udemy affiliate takes a percentage of your course sales. Instead of getting 100% of your earnings, you have to share it with someone else. On the other hand, Udemy affiliates bring in sales you would not otherwise have. They help widen your reach and exert marketing efforts on your behalf. The best part is without results, you do not have to pay them.
After creating Udemy courses, some instructors decide to take matters into their own hand and become a Udemy affiliate themselves. After all, if you are going to earn passive income, teaching online is just one way to do it.
Why not become a Udemy affiliate as well and increase your passive income?
The Importance of Udemy Courses Reviews – a quick reminder
Udemy courses with more reviews rank higher in the Udemy search results and are more likely to be promoted by Udemy. Reviews are what makes a Udemy course more believable especially for aspiring students that are still wary about Udemy. Udemy is becoming increasingly focused on reviews due to the sheer volume of courses and students on the platform.
Potential students look at Udemy course reviews to help inform their purchase decision. In general, courses with few or no reviews rank much lower and will attract little or no additional students. Positive reviews will encourage students to enrol in the course while negative feedback will turn away many potential students.
The debate about Teachable vs. Thinkific , arguably the top two online learning platforms, is an ever evolving one. All kinds of opinions from experienced instructors who have used both platforms can be found online in lengthy, in-depth analyses and comparisons of Teachable vs. Thinkific features.
If you are a Udemy instructor who is experiencing some success, or who has ambitious online teaching goals, you will no doubt come to a point where you will want to start looking at Teachable and Thinkific more closely to see what your post-Udemy move might be. The Teachable vs Thinkific battle has long been raging and is the subject of many debates. In this article, we will discuss the difference between each online learning platform.
In a popular blog a few months back, we profiled five high earning Udemy Instructors who gave their advice about how to be a successful Udemy instructor. Those featured Udemy instructors earn A LOT of money teaching the best online courses and this has been promoted as an argument for becoming a Udemy instructor in all manner of media and blogs. Earning lots of money by taking three months out of your life to create a kick-butt Udemy course is no doubt an appealing concept to many.
Just go on Quora and punch in “How Much Money Do Udemy Instructors Make” and you will see no less than a dozen similar questions with links to answers from Udemy instructors and all manner of opinions on the topic.
Because we’ve been digging around in our data lately, we decided to try and use it to estimate how much a Udemy instructor could make. Our estimation exercise results follow in this article.
The holidays are upon us! Many of us are very busy finding gifts for nearly everyone we know and often trying to manage a budget at the same time. Whether you have just created a new online course or have several courses on Udemy, you should try to take advantage of this seasonal scenario with your online course promotion. It’s the perfect time to promote your courses as an “easy” and budget friendly Christmas gift – for that person who has everything, for all those teachers who need thanking, or for that relative that someone doesn’t know all that well but just can’t leave off the list!
All you need to do as a Udemy instructor is find the “hook” that will play off people’s desire and need to purchase a Christmas gift. The advantage of doing a little extra to promote your online courses during Christmas time is that the increase in enrollments will help boost your rankings for the upcoming Udemy January sale.
We know that as an online course instructor you are probably short on time right now like everyone else. So, we’ve put together 8 simple and quick ideas that can help promote your courses this week and the next to capture the giving spirit of the holiday season.