Successful online course creators seem to be multiplying exponentially in recent years. Back in the early days of Udemy, earning 6 figures as an online course creator was a novel idea. Now stories abound of online course creators making big-time careers out of creating all manner of courses, and then after being so successful, helping others to propel themselves into the world of online course creation.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
Udemy courses are still in high demand, despite the proliferation of other online teaching platforms. Teachinguide stats show that 1.17 million new enrollments were made in Udemy courses just in the past 3 months. 476 new courses were launched and 127,000 new Udemy course reviews were made. These numbers are staggering when you think about it.
So, with numbers like these you might be wondering what then are the top Udemy courses among the thousands and thousands on the platform? Where are all these new enrollments going? What topics are hot? If you are serious about getting your own courses to rank among the top Udemy courses, then it’s important to be up to date on trends.
Udemy sale season is on the horizon. Towards the end of October, typically Udemy course sales start to pick up a little. Udemy sometimes runs a “course creation” contest or incentives around this time of year.
Why? Because this is the time of year that potential students anticipate buying Udemy courses (or for that matter, anything) on sale. For over 5 years they have been “trained” to anticipate this time of year. So Udemy wants to be sure that the selection of courses is fresh and enticing.
That means you should be sure that your own online courses are fresh and enticing. We’ll go through what exactly this means in this article.
Why Udemy Cyber Monday is so Important
‘Tis the season for shopping. And what better place to shop but online? Indeed just a few days ago the National Retail Foundation (NRF) in the United States predicted that 70 million consumers will shop online on Cyber Monday.
It also predicted online Cyber Monday sales to increase 14% over 2018 – wow!
Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?
The Udemy Promotion Debate
The Udemy Black Friday Sale recently took place. All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.
But what about instructors? Is Udemy Black Friday sale a great deal for them? Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses. The Udemy Black Friday Sale is definitely one of the biggest sales.
On the other hand, enrollments are a key factor in building and promoting an online course business. Promotional campaigns like the Udemy Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense. Thus one could argue that promotions such as the Udemy Black Friday sale can be viewed as the cost of building your business.
What’s an Edupreneur?
An “eduprenuer” is exactly what the word conveys – it’s what you get when you cross an entrepreneur with the education industry. This concept has been around for at least a couple of decades. It used to refer mainly to trained professional teachers and educators who “branched out” in their work by creating side businesses such as speaking engagements, publishing, training, consulting and so forth.
Udemy’s January Sale ran from December 31 to January 10, 2020. Using Teachinguide’s database we’ve tallied up the results. You’ll recall we did a similar analysis for Udemy’s 2019 Cyber Week sale. We wanted to do a little comparison between these two big Udemy sales and see what the similarities and differences are.
We recently wrote an article about the impact of the COVID pandemic on Udemy course enrollment. In it, we highlighted several findings from a Udemy report on the first two months of course enrollment during the pandemic. As a reminder, Udemy found that the following increases:
An eLearning business has become a very legitimate career option for just about anybody who is willing to put in the time and effort. It does take a lot of time and effort to build an eLearning business, just like any other brick and mortar business. The beauty though is that you never have to leave your desk chair (not that we advocate laziness)!
Yet we read about and hear from those who have tried to launch their own eLearning business, but are still barely bumping along revenue-wise. So we decided to put together a few common issues that research shows prevent some online instructors from building up their eLearning business.
Students, working and non-working adults around the world have been at home now for over two months due to the COVID19 shelter in place orders. As a result of extended homestays, massive job cuts, and displaced college and high school students, the world has seen a major surge in online education over the last 2 months.