Successful online course creators seem to be multiplying exponentially in recent years. Back in the early days of Udemy, earning 6 figures as an online course creator was a novel idea. Now stories abound of online course creators making big-time careers out of creating all manner of courses, and then after being so successful, helping others to propel themselves into the world of online course creation.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
The Importance of Udemy Courses Reviews – a quick reminder
Udemy courses with more reviews rank higher in the Udemy search results and are more likely to be promoted by Udemy. Reviews are what makes a Udemy course more believable especially for aspiring students that are still wary about Udemy. Udemy is becoming increasingly focused on reviews due to the sheer volume of courses and students on the platform.
Potential students look at Udemy course reviews to help inform their purchase decision. In general, courses with few or no reviews rank much lower and will attract little or no additional students. Positive reviews will encourage students to enrol in the course while negative feedback will turn away many potential students.
5 Top Selling Udemy Course Instructors – What You Can Learn from Them
Those who get into online teaching and course creation have, among other goals, the primary goal of making money. You may be looking for some extra income, wanting to leave your day job entirely, or want to make money following your passion. The big question is: How can you become good enough and popular enough on Udemy or other platforms to do that? Who are the top Udemy instructors and how do they create top selling Udemy courses?
One way is to learn from people who have achieved strong financial results by creating the most popular Udemy courses. This is not so easy to do – Udemy has over 25,000 instructors and 85,000 courses covering over 1000 topics as of September 2018. So how do the top Udemy instructors do it?
(5 minute read)
Udemy instructors have love/hate relationships with Udemy affiliates. On one hand, a Udemy affiliate takes a percentage of your course sales. Instead of getting 100% of your earnings, you have to share it with someone else. On the other hand, Udemy affiliates bring in sales you would not otherwise have. They help widen your reach and exert marketing efforts on your behalf. The best part is without results, you do not have to pay them.
After creating Udemy courses, some instructors decide to take matters into their own hand and become a Udemy affiliate themselves. After all, if you are going to earn passive income, teaching online is just one way to do it.
Why not become a Udemy affiliate as well and increase your passive income?
Udemy’s January Sale ran from December 31 to January 10, 2020. Using Teachinguide’s database we’ve tallied up the results. You’ll recall we did a similar analysis for Udemy’s 2019 Cyber Week sale. We wanted to do a little comparison between these two big Udemy sales and see what the similarities and differences are.
A Udemy Review – Is Udemy legit? Is Udemy worth it? Is Udemy a scam?
Elearners seek a Udemy review frequently. According to Ahrefs, these three questions are searched 2,600, 1,400 and 160 times a month, respectively. These numbers indicate that there’s a fair amount of doubt about the Udemy elearning platform.
We can’t believe another year is over. However, we believe that doing something three times in a row becomes a tradition. So let’s get traditional and take a look at the 2020 Black Friday and Cyber Monday results. Do you remember what we did last year and the year before? Here is a brief summary of our findings.
You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around. The concept applies to just about every online (and offline for that matter) business today. So you can probably guess that it’s pretty important to your online course sales.
But do you know how to execute a sales funnel?
For Your Online Course Business
The Importance of Working to Build an Audience
How are you feeling about the size of your online course audience? Maybe you just uploaded a course in the run up to Black Friday your audience is zero right now. Maybe your audience is just not big enough and not growing to your satisfaction. Maybe you are selling a few courses but wish sales were more consistent or would propel you to the next level of “edupreneurship”.
In our 2019 online instructor survey responses, one of the biggest challenges cited by online teachers was the promotion of their online courses to increase sales. Many are left scratching their heads on how to market an online course. In this article, we present 7 straightforward things Udemy instructors should be doing to promote their online course on Udemy.
There are no fancy click funnel strategies here. Just a reminder of some basic but necessary steps to set the foundation for growing your course sales. These tips will focus specifically on the Udemy platform, but they can also be applied to marketing other online courses. Here we will teach you how to market your online course.