Online training courses have become a defacto tool for growing almost any personal business. This is certainly for professionals who work in a field or who have a profession which lends itself naturally to “training”. Examples include author/writers, motivational speakers, in-person corporate trainers, certification experts, HR trainers, coaches, industry experts, and more.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
For Your Online Course Business
The Importance of Working to Build an Audience
How are you feeling about the size of your online course audience? Maybe you just uploaded a course in the run up to Black Friday your audience is zero right now. Maybe your audience is just not big enough and not growing to your satisfaction. Maybe you are selling a few courses but wish sales were more consistent or would propel you to the next level of “edupreneurship”.
Spring is almost here and do you know what that means? It’s time to do some “spring cleaning” and improve your online course (s)! It’s easy to think that after a successful holiday and/or Udemy January sales run that there’s no need to improve your online course. After all, your course is selling right? (Or, perhaps it’s not?)
Many instructors sell courses to students on their own websites or marketplaces like Udemy or Skillshare. These revenue paths are well understood among the instructor community. But many instructors are not aware of the opportunity in licensing their courses.
We can’t believe another year is over. However, we believe that doing something three times in a row becomes a tradition. So let’s get traditional and take a look at the 2020 Black Friday and Cyber Monday results. Do you remember what we did last year and the year before? Here is a brief summary of our findings.
Anyone planning to sell Udemy courses must know it’s a competitive business. Therefore, any optimization that can be made to both obtain more enrolments – as well as to sell more courses to current students – will help go a long way in helping the instructor.