Successful online course creators seem to be multiplying exponentially in recent years. Back in the early days of Udemy, earning 6 figures as an online course creator was a novel idea. Now stories abound of online course creators making big-time careers out of creating all manner of courses, and then after being so successful, helping others to propel themselves into the world of online course creation.
How to Sell a Course OnlineTeachinguide’s mission is to help online course instructors make money. In this section, we focus particularly on our mission by providing tips and tools for selling courses online both on Udemy and by other means. Researching and creating online courses is hard enough. However, the real challenge, and also the most rewarding part, of being an online instructor is figuring out the best way to sell courses online and make money in the process. Making money online is after all the goal of becoming a Udemy instructor! It is not as simple as creating a course and posting it on Udemy. There are many things to plan for and execute on a consistent basis in order to maximize your success at selling Udemy courses online. In this section we provide ideas to keep you working to increase your online course sales.
Strategies for Selling Online CoursesIn this section of Teachinguide’s blog, you will experience the full spectrum of online marketing and selling strategies. Some are Udemy specific. Others will be more general. This section includes insights, best practices, and tools to sell courses online. Some of the important topics we cover are:
- Promotions and how to optimize their usage
- Best practices in using Udemy course announcements
- Selling your course outside of the learning platform
- Best tactics for social media marketing in the online course space
- Udemy course pricing
- SEO understanding, tips and tools
- Keyword analytics and ranking optimizations
- Competitive intelligence
- Student engagement
- Content strategies
- many more tips for selling online courses
Udemy’s January Sale ran from December 31 to January 10, 2020. Using Teachinguide’s database we’ve tallied up the results. You’ll recall we did a similar analysis for Udemy’s 2019 Cyber Week sale. We wanted to do a little comparison between these two big Udemy sales and see what the similarities and differences are.
What’s an Edupreneur?
An “eduprenuer” is exactly what the word conveys – it’s what you get when you cross an entrepreneur with the education industry. This concept has been around for at least a couple of decades. It used to refer mainly to trained professional teachers and educators who “branched out” in their work by creating side businesses such as speaking engagements, publishing, training, consulting and so forth.
To be Free or Not to Be Free? That is the Question.
Free online courses abound. When you are thinking about creating an online course the option to price it for free is one of the first big decisions you’ll need to make. This is true whether you are new to course creation or launching a new course topic. On one hand, it seems everyone is creating courses “for free” – there must be a good reason for doing this, right? On the other hand, you will be putting a lot of time and effort into creating your course (a pre-requisite for success!). You will want to see a return on that investment.
So should you offer your online course for free? Why or why not?
You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around. The concept applies to just about every online (and offline for that matter) business today. So you can probably guess that it’s pretty important to your online course sales.
But do you know how to execute a sales funnel?
Udemy’s Sale on Black Friday – a Good Deal for online Course Instructors?
The Udemy Promotion Debate
The Udemy Black Friday Sale recently took place. All courses on the platform were listed for $9.99 and if you purchased a course you received a free credit to purchase another one on Cyber Monday. A great deal for consumers.
But what about instructors? Is Udemy Black Friday sale a great deal for them? Udemy’s seemingly endless promotions have been the subject of controversy, with many users and industry followers claiming that Udemy’s “real” online course prices are never really achieved. Rather with its very frequent promotions, Udemy has trained consumers to wait for its next promotion to buy courses. The Udemy Black Friday Sale is definitely one of the biggest sales.
On the other hand, enrollments are a key factor in building and promoting an online course business. Promotional campaigns like the Udemy Black Friday sale are of course aimed at increasing organic course enrollments and obtaining more traffic and users of the platform. Investing to obtain enrollments, such as discounting your courses, makes sense. Thus one could argue that promotions such as the Udemy Black Friday sale can be viewed as the cost of building your business.