Many instructors can earn extra revenue by selling courses to students on their own websites or marketplaces like Udemy or Skillshare. These revenue paths are well understood among the instructor community. But many instructors are not aware of the opportunity in licensing their courses.
Licensing courses to third-party companies can be an additional way to earn extra revenue from the courses you already made. In digital licensing, this is referred to as PLR Licensing or Private Label Rights Licensing.
The process of PLR licensing is simple. You set the price and the terms and conditions for the license, and 3rd party companies license your courses for an upfront fee to resell on their sites and keep 100% of the revenue they generate.
Everyone is happy. The instructor gets an upfront payment and the buyer gets a course they can sell overnight without having to film it.
That may sound like a good opportunity to some instructors, but not to everyone.
NOT ALL INSTRUCTORS ARE OPEN TO LICENSING THEIR CONTENT
Not all instructors are open to licensing their content, as they may have different priorities and preferences regarding the use and distribution of their teaching materials. Some instructors prefer to retain complete control over their content, while others may be willing to allow limited use of their materials under certain conditions.
Additionally, some instructors may choose not to license their content due to concerns about maintaining their intellectual property rights, protecting their reputation, or avoiding conflicts with their employers or clients. Ultimately, the decision to license content is a personal one that depends on a variety of factors, and not all instructors will be open to this option.
THE CHALLENGE IN PLR: IT IS DIFFICULT TO FIND COMPANIES TO LICENSE YOUR COURSES
The challenge in private label rights (PLR) licensing is that it can be difficult to find companies that are willing to license your courses. This can be due to a variety of reasons, such as competition in the market, the quality of the content, the niche or subject matter of the course, or the instructor’s reputation and experience. Additionally, some companies may have strict requirements for the content they are willing to license, such as exclusivity, high production values, or specialized expertise. This can make it challenging for instructors to find a company that is willing to invest in their content and provide them with the support and resources they need to succeed.
To overcome this challenge, instructors need to be proactive in their approach to finding potential licensing partners. This may involve building a strong network of contacts in the industry, researching the market carefully to identify companies that may be a good fit, and being persistent in seeking out potential licensing partners. It may also be helpful to work with a PLR broker or licensing expert who can help instructors navigate the complex landscape of PLR licensing and find companies that are interested in licensing their courses. Additionally, instructors can improve their chances of success by developing high-quality content that is in demand and focusing on niche areas where there is less competition. By taking these steps, instructors can increase their chances of finding companies that are willing to license their courses and support their success.
HOW PLR LICENSING WILL WORK FOR YOUR COURSES
PLR licensing can be a great way for instructors to reach a wider audience and increase the visibility of their courses. By partnering with a reputable licensing company, instructors can benefit from the marketing and distribution resources of the licensing company, and reach new customers who might not have otherwise discovered their courses.
Additionally, PLR licensing can provide a steady stream of passive income for instructors, allowing them to focus on creating new courses and growing their businesses. However, it is important to carefully research and choose a licensing partner that aligns with the instructor’s goals and values, and to negotiate terms that are favorable and protect the instructor’s interests.