Many instructors sell courses to students on their own websites or marketplaces like Udemy or Skillshare. These revenue paths are well understood among the instructor community. But many instructors are not aware of the opportunity in licensing their courses.
Licensing courses to third party companies can be an additional way to earn more money from the courses you already made. In digital licensing, this is referred to as PLR Licensing or Private Label Rights Licensing.
The process of PLR licensing is simple. You set the price and the terms and conditions for the license, and 3rd party companies license your courses for an upfront fee to resell on their sites and keep 100% of the revenue they generate.
Everyone is happy. The instructor gets an upfront payment and the buyer gets a course they can sell overnight without having to film it.
That may sound like a good opportunity to some instructors, but not to everyone.
NOT ALL INSTRUCTORS ARE OPEN TO LICENSING THEIR CONTENT
Many instructors value their content too much or just want to control where it is sold online. During my conversations with many popular instructors, I found that many successful instructors are not open to PLR licensing. That means that many courses available for PLR licensing aren’t the highest of quality.
I did find one instructor who does extensive PLR course licensing and that is Alex Genadinik. Alex is a veteran instructor and a top 1% Udemy instructor. His courses are regularly updated and high-quality. Alex not only licenses his courses but finds buyers for courses for fellow instructors.
THE CHALLENGE IN PLR: IT IS DIFFICULT TO FIND COMPANIES TO LICENSE YOUR COURSES
Being open to licensing is great, but how do you find buyers? Buyers don’t just appear out of thin air and if you were to reach out to random companies who you think might find your courses useful, your success rate at a sale would be below 1% because many companies simply don’t need this and you would be guessing as to which companies can be buyers.
Here comes the good news. Alex already has a growing number of regular buyers of his courses and is looking for instructors whose courses he can resell. If you are interested in licensing your courses, reach out to Alex and let him know you are interested in licensing out your courses.
He is picky about whose courses he chooses to resell because he only wants to offer the highest-quality courses to his clients, but it’s worth a try to see if your courses can have immediate buyers.
HOW PLR LICENSING WILL WORK FOR YOUR COURSES
Once Alex agrees to resell your courses, he will suggest a price and a revenue split. The revenue split is usually 50-50. Once you have a buyer for a course, Alex will reach out to you and confirm that a particular course is still available for licensing. If it is available, you will get an upfront payment from the buyer, after which you will be expected to deliver the course content within 24-48 hours using DropBox or other file storage method.