The Market for Online Courses is Very Crowded Imagine yourself standing in a crowd of 35,000 people wearing Udemy t-shirts holding up multiple signs with their online course titles on them. Several hundreds or thousands have the exact same or similar online courses as you. Now add to the crowd another 35,000 instructors wearing Teachable, Coursera and Simplilearn t-shirts. They are holding up signs advertising online courses too. What is your probability of getting noticed in this crowd? How would a student notice your courses? The Udemy online course marketplace is not much different than this scenario.
Author: Tom
Why Teaching Styles Matter A question every online instructor should consider Understanding teaching styles, like learning styles, is part and parcel of being an effective teacher. We thought it suitable to follow up our previous article on learning styles with some similar advice on teaching styles and how to incorporate them into your Udemy course. Why are teaching styles important to consider as an online instructor? Well if there are a variety of learning styles, then it follows that a variety of teaching styles should be considered to adapt to the various learning styles.
With over 80,000 courses on Udemy, it can be overwhelming to figure out how to make sure your online course gets noticed. In this article, we provide a simple guide to the two key things Teachinguide has found you should focus on when trying to improve your course position in Udemy’s search engine. Udemy Search Rankings These are the two important search rankings within Udemy: Subcategory Ranking Keyword-Ranking
You’ve probably heard the term “sales funnel” or “marketing funnel” thrown around. The concept applies to just about every online (and offline for that matter) business today. So you can probably guess that it’s pretty important to your online course sales. But do you know how to execute a sales funnel?
The journey to create a successful online course involves a multitude of decisions and steps. It can be a daunting prospect to get started, especially for those new to online course creation. Even if you have created an online course before, you may be looking to improve your course creation process. You might be having less success than you would like and are wondering where you might be going wrong. Regardless of your situation, some questions you might have included:
Why Udemy Cyber Monday is so Important ‘Tis the season for shopping. And what better place to shop but online? Indeed just a few days ago the National Retail Foundation (NRF) in the United States predicted that 70 million consumers will shop online on Cyber Monday. It also predicted online Cyber Monday sales to increase 14% over 2018 – wow!
The Importance of Udemy Courses Reviews – a quick reminder Udemy courses with more reviews rank higher in the Udemy search results and are more likely to be promoted by Udemy. Reviews are what makes a Udemy course more believable especially for aspiring students that are still wary about Udemy. Udemy is becoming increasingly focused on reviews due to the sheer volume of courses and students on the platform. Potential students look at Udemy course reviews to help inform their purchase decision. In general, courses with few or no reviews rank much lower and will attract little or no additional…
Mini course do not necessarily jump to mind for most would be course instructors because on platforms such as Udemy, Skillshare and others the length of your course matters in terms of rankings, pay and credibility. But ask yourself, Do you have 100 hours to spare? How about $1000? Have you ever taught a class? How ‘bout an email list and sales funnel – is your database of contact 1000 friends strong? If you answered “no” to any of these questions, but you want to launch an online course, you should consider creating a “mini course”.
The Importance of Working to Build an Audience How are you feeling about the size of your online course audience? Maybe you just uploaded a course in the run up to Black Friday your audience is zero right now. Maybe your audience is just not big enough and not growing to your satisfaction. Maybe you are selling a few courses but wish sales were more consistent or would propel you to the next level of “edupreneurship”.
The Value of Understanding Learning Science The majority of Udemy course creators are not professionally trained course designers or certificated teachers. That’s both the opportunity and challenge of being a course creator and a student on the Udemy platform. Have an idea, a passion, an expertise? You can simply “teach” it on Udemy. Want to learn a new skill? You can simply “learn” it on Udemy.
