Udemy sale season is on the horizon. Towards the end of October, typically Udemy course sales start to pick up a little. Udemy sometimes runs a “course creation” contest or incentives around this time of year.
Why? Because this is the time of year that potential students anticipate buying Udemy courses (or for that matter, anything) on sale. For over 5 years they have been “trained” to anticipate this time of year. So Udemy wants to be sure that the selection of courses is fresh and enticing.
That means you should be sure that your own online courses are fresh and enticing. We’ll go through what exactly this means in this article.
Udemy Course Prices
Outside of Udemy, you can sell your course for any amount that you want. Whatever price you think your courses are worth. If you’re sure that people will still buy it, you can even set it to outrageous amounts, although that would be a bad marketing strategy.
However, on Udemy, the prices are carefully regulated. There is a minimum and maximum price that online course instructors can set for their courses. You can view the global price matrix where the minimum and maximum price for each currency is stated here.
Why Are Udemy Courses So Cheap?
One of Udemy’s main objective is to make education accessible to everyone. This is why there is a maximum price is set. Udemy also regularly goes on sales to entice more students to buy your course.
How To Get Discounts On Udemy?
This section is for potential students who do not want to spend too much on online courses. There are two ways on how you can get a discount on Udemy.
1. Wait For A Udemy Sale
Udemy regularly goes on sale like a $10-for-any-course promo. The discounts that you get during one of these sales could go as high as 95% off. One nifty trick that we recommend is to put the course that you have your eye on in your wishlist. This way, should it go on sale, you will immediately get notified.
2. Look For Udemy Coupons
There are a handful of websites that Udemy entrusts with Udemy coupons. These coupons range from a 10% discount to 100% off. That’s right. Lucky students can actually enroll in an online course all for free should they chance upon a 100%off coupon. Teachinguide is the only website that gives out validated Udemy coupons from 10-100% off!
When Does Udemy Have Sales?
Udemy goes on sale at the beginning and at the end of the year. Seasonal and Holiday sales also happen so make sure that you keep an eye out for them. For example, Udemy has a history of rolling out sales on Valentine’s day and Christmas day. Of course, there’s also the Black Friday craze where almost everything in the market is on sale. As an instructor, it is important that you also take note of when your courses would go on sale.
Why are Udemy Courses Always On Sale?
As I said before, by reducing the price of online courses, education becomes more accessible to the public. However, more than this, it is also a clever marketing strategy to increase the number of students that instructors have. By increasing your audience, you are also extending your reach. It is all in the volume of students.
Of course, once your new students realize that you’re an effective online course instructor, they would want to buy more of your courses. And that is how you get back your “losses.” In business, there are times when you need to bleed yourself out before you start earning the big bucks.
What Type Of Courses Will Be On Sale?
All courses can go on sale. You just have to patiently wait for the one that you like to get its turn. Adding a course on your wishlist will notify you if your course goes on sale. Be patient. Udemy is always happy to give discounts to its students.
Why Udemy Sale Season is Important
November is often the biggest month for Udemy sales. True, your course will be discounted, in some cases quite dramatically. But Udemy sale season is about volume sales. It’s not unusual to see visitors to the Udemy site double or triple during November.
And it’s not only visitors that multiply, but the number of courses that each visitor purchases at once typically increases. You see, during the Thanksgiving holiday in the US, people are sitting around after a big meal, relaxing and thinking about what they want for Christmas, what they want to give friends and family for Christmas, and how they are going to get it during the big Black Friday and Cyber Monday sales that abound.
That’s why November is the start of Udemy’s sale season. People are in a buying mood. That means they are looking for bargains and more apt to purchase more online courses than they normally would. More so than in December.
So it makes sense that if you have a course you’re planning to launch, launch it before November – or at least during November.
There’s still a few weeks left! As one very successful instructor put it,
“Missing Black Friday with a new course is like the ultimate Udemy instructor sin.”
And if you miss Black Friday/Cyber Monday, fret not – you can take the same steps we outline here to get ready for the January 2020 sale!
Preparing for Udemy Sale Season – 8 Steps
This is the time to clean up and improve your existing courses. Investigate and look at reviews and feedback over the past several months. What have students been saying is lacking or needs to change? If you don’t know, then now’s the time to ask students by reaching out to them individually, through an educational announcement or run a survey. Then take that feedback and make improvements and changes to your course.
Also, take a fresh look at your latest competitors to – how does your course compare?
2. Improve and add videos
Freshen up your course by making a few new bonus videos. Poor feedback on certain videos? Maybe you have gotten better at making videos? Then fix any videos that need updating and improving.
This is especially important if your course is 2-3 years old.
3. Redo your promo video
If you haven’t changed or updated your promotional video since you launched your course, now is the time to redo it. By now you have reviews, testimonials, more experience, feedback on course outcomes, etc. You need to go back and talk about these in your promotional video.
4. Improve your course landing page
Check your course title and subtitle – can you do better with keywords? Is your landing page optimized for SEO? Are you clearly conveying who the course is for, what the learning outcomes are and addressing key pain points or selling a transformation of sorts?
5. Create new value-adding content
Create a new PDF – a checklist, guide, assignment, resource or video. Provide more content and let existing students know. This will help to increase your reviews and encourage existing students to check out other courses you may have created.
6. Focus on getting more reviews
Speaking of reviews, Udemy rankings are focused on total reviews and average review scores. The quantity of reviews is important to ranking and you want to rank as high as you can during Udemy sale season. So it’s time to go after more reviews.
Ask yourself, what can you do to get legitimate students to leave a review? You can make educational announcements reminding students how important reviews are to you for improving the course. Try to find ways to interact with students.
7. Start engaging students and potential students
Plan for how you will promote your course during the Udemy sale. Focus on building and improving potential student relationships. Create an email campaign that will give customers and followers time to get excited so they will remember your brand when it comes time for Black Friday and Cyber Monday.
8. Launch a new course!
If you are slugging along creating your next course, hurry it up to the finish line and get it approved by Udemy! There’s still 3-4 weeks left before they start promoting Black Friday! Haven’t created a course yet? Make a short one and ofer it for free to get enrollments and students!
Take advantage of the triple volume of visitors this month and get more eyeballs looking at your course and your landing page.